Two corporate partners also had good reason to celebrate — Leicester’s kit maker Puma and its cheap football shirts sponsor King Power. Both are likely to have struck bargain basement rights deals with the Midlands club, only to ride an unimaginable wave of media coverage as the minnows conquered all.Other teams have raced to catch up. Chelsea paid to end its deal with Adidas six years early so it could seek more money elsewhere. Last month, it agreed a contract with nike air max outlet worth more than double its previous arrangement.
Meanwhile challenger brands such as Under Armour and New Balance have pushed up the competition for football shirts sale, as they use football sponsorship as a way to build relationships with new retailers and expand their distribution networks.But all teams are benefiting from the broader growth in sponsorship, such as the branding across the belly of a moncler outlet jackets, as a new breed of advertisers looks to secure prime real estate in the world’s most watched sport.