Cupcake's running a summer contest to create a new menu item

Image by Flickr user ballookey If your summer memory was a cupcake, what flavor combo would it be?

Everybody has a summer memory that involves fun, sun and good food. And now, Cupcake is celebrating those summer memories in cupcake form.

The company has launched a new Savor the Summer Contest, which invites fans to share a summer memory, and suggest how to render it in a cupcake. Fans are encouraged to think big, and enter their ideas online. Complete details of the contest are posted on www.facebook.com/fresh.

Early entries prove the competition for the final prize – a flavor featured on Cupcake's permanent flavor rotation – will be fierce.

The competition runs until July 17th, at which point company owner, Kristin Cobb, will pick three finalists and put her bakers to work. The final cupcakes will be available weekly for customers to try in each location. On the fourth week, customers vote for the best flavor of all. That Grand Prize winner will be announced August 23rd, when the winning flavor becomes a permanent feature in the cupcake rotation.

Cupcake is located at 433 King Street and Mt. Pleasant at Belle Hall Shopping Center.

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