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The highly anticipated launch of the new Cynthia Rowley menswear brand, Mr. Powers, has finally hit King Street.

The Fall 2011 collection offers a laid-back, rugged, and fashion forward selection of separates ranging from $95 to $595. Cynthia received a previous nod from the CFDA for her Rowley collection of menswear, but Mr. Powers embraces a whole new theory of fashion styling centered on the concept that men dress most creatively from the waist up. Cynthia explained, “We’re only doing tops, no pants, because we think everyone looks better with jeans – and guys already have their favorite jeans.”

The Mr. Powers collection includes nubby tweed Chesterfield jackets with velvet lapels, striped cardigans in off-kilter color varieties, beat-up patterned tees and wool knit caps, and a sweater range from cashmere cable knits to chess cardigans.

To celebrate the new line of clothing, Cynthia Rowley and Charleston Mercury are hosting a launch party on Thursday, December 15th, from 6:30 to 8:30 p.m. Those who shop the menswear collection that evening will receive 20% off the purchase of a full-priced Cynthia Rowley dress.

The Cynthia Rowley boutique is located at 341 King Street.