Social Media 102 - Beyond the Basics with Lauren Candito

Join AAF-CC to learn how to set social media strategy, broaden your tactical reach, and cultivate supportive and engaged communities.

Let’s face it. There’s a lot of noise out there in social media. How do you compete with 200 million Tweets sent per day and 72 million links shared per day on Facebook?

Almost every organization has a Facebook page, maybe even a Twitter account, but now is the time for you to move beyond the basics and think strategically about your messaging across all social media channels. Only when your organization steps back to structure fully-formed positioning can you push past online tactics to a better-coordinated and more productive end for all your goals.

What you will learn:
•    The two types of content you should be sharing
•    How to build an email list from shared links
•    Best practices for sharing photos
•    How to capture contact info directly on Facebook
•    Options for auto-publishing Facebook posts to Twitter

Date: Thursday, November 15, 2012 from 11:30 am to 1:00 pm

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MEETING AGENDA

Networking from 11:30 am- Noon
Buffet opens 11:45 am
Program from Noon – 1:00 pm
Networking from 1 pm -1:30 pm
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Deadline to register: November 13th, 2012

Register Now
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PROGRAM FEES

Professional Members: Free
Student Members: $10
Guests: $35
Student Guests: $20
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For more information, check out the American Advertising Federation  Coastal Carolina Chapter site.

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