photo by flickr user Stian Kildal

Update November 12, 2011: Our friends at ConwayJournal.com shared a video of the Snowball Drop.

More details are here on the Conway Journal website.

WBTW also has a follow-up story. That's here.

First Report: On Saturday, November 12, the Conway Snowball Drop will send flurries of 1300 ping pong balls, adorn with prizes, discounts, and give-aways, upon the public at 10 a.m. on Laurel Street between 3rd and 4th Avenues. 

This event marks the start of the two-day Holiday Open House in downtown Conway, highlighting the main shops that line its main streets in hopes of attracting local business.  For information about the stores check out the Conway Downtown Alive site here.

You can check out a full write-up, including store hours, in the Horry County Business Journal here.