Published July 23, 2008 at 10:18 pm by Ken Hawkins.
Filed in: Business, News, Entertainment, Politics, Offbeat, video, Stephen Colbert, So Gay, resignation, laugh, gay, Department of Parks Recreation and Tourism, controversy, advertising.
Stephen Colbert flaming over 'so gay' South Carolina
The dust has pretty well settled over the ‘South Carolina is so gay’ ad, but Colbert wanted to get his say in on the matter. A pretty entertaining say, at that.
There are really just too many great quotes to pick.
Read more stories on this subject in our ‘so gay’ topic page.State officials have refused to pay the $4,900 fee for their part of the campaign, saying that it was wrongly OK’d by a mid-level person in the marketing department. The ad agency has agreed to let the state withdraw. The England-focused ad campaign meant to draw gays to our tourist destinations.
Now, let’s see what our state can do about starting that “We’re not gay, just polite and well-dressed” campaign.
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2:13 pm
Ian Johnson, CEO of Out Now here — we created the “So Gay” campaign for our client Amro Worldwide.
This story is actually about South Carolina appointed officials saying what they ‘need to’ to (as we say in Australia) cover their donkey.
Your readers may actually be quite intrigued to see how much the ads engaged those passing by on the London Underground subway.
http://www.YouTube.com/GayMarketing
We were amazed by the reaction. There is even a guy photographing the ads — that is almost unheard of — for advertising to engage with an audience to that extent.
Ian Johnson CEO, Out Now OutNowConsulting.com
— Posted by Ian Johnson (not verified).Post your comment